Managing Director Vlisco Group (Woodin, GTP, Vlisco) Ghana cluster and export

Vlisco Ghana Cluster & Export (Africa, USA)

Sept’21- to date

Main Responsibilities

Manage a transformation journey of the business to drive profitability with a new Private equity onboard

Manage a production factory on 100 000 sqm with an end to end value chain: from sourcing to production.

Expand outside Africa and within African

Set up distribution strategies for efficiency and profitability

Develop and implement strong brands strategies: Reposition the brand

Lead a team of 760 employees and re-structure the organization

Manage unions

Build distribution across Ghana and expand beyond it

Relaunch the brands and build new positioning

Set up control and optimization system

Manage government stakeholders

Manage and expand retail fashion business in Africa and launch online services

Expand in Nigeria, Burkina faso, USA, kenya, Liberia

Implement digitalization system (ERP, RFID, HR software, Ecommerce, Power Bi…)

Drive diversity agenda on a top level successfully with moving from 0% female to 60%

General Manager Ghana, CIV, Liberia, Sierra Leone, Burkina Faso

Arla Foods Ghana cluster

Jan’18 – Aug’21

Main Responsibilities

Relaunch the business and lead to profitability

Develop and implement business plan strategies for profitability.

Build a distribution structure to win

Lead a packaging factory

Plan, coordinate and manage all businessoperations to achieve corporate goals

Evaluate and improve operations and financial performance

Expansion in new markets

Drive innovation agenda by understanding consumers behaviors and categories drivers

Lead a team of 150 with distributors included

Expansion in new markets

Import, distribute, repack products and build strong brand equity

Drive winning distribution strategy

Manage a factory production and drive cost efficiency

Expansion in new markets

Manage  key stakeholders  in the countries  (FDA, Ministry, Customs,…)

Set policies and processes

Manage an employees team of 150 employees

Achievement

Move the business from 100 000 euros to 11 million euros revenues in 3 years

Ensure profitability after 3 years

Build one of the fastest growing dairy brands in Ghana

Head of marketing Sub Sahara (15 markets)

Arla Foods SSA, Based in Nigeria & Dubai

Dec’14 – Dec’17

Main Responsibilities

Build Dano brand for the region (full strategy)

Oversee full SSA region with core markets such as Nigeria, Senegal, Ivory coast, Ghana and Distributor sales (Rest of SSA)

Lead the Sub-Saharan marketing team

Develop strong Brand identity for Africa ( Guidelines, Purpose, architecture)

Develop communication toolkits

Build Pipeline (innovation and market roll out ) to achieve overall strategy and financials goals

Lead Research team based on consumers insights

Lead on categories strategies for MYPC (Milk and yoghurt)

Ensure commercial plans in line with full marketing plan

Expand and open new market in the continent

Assess and develop strategy for new market entry

Support on Commercial plan : pricing, skus, distribution plan, value chain..

P/L responsibility to drive profitability a business of 136 million euros

Achievement

Relaunch Nigeria move from 9% to 17% market share (Jun’17) in less than 3 years being the second biggest brand.

Drive Dano brand TOM from 15% to 20% in Nigeria

Launch Senegal and Ghana with full strategy

Build a complete new brand architecture, brand guidelines and communication territories for Dano brand in SSA

Launch Digital in Nigeria in 2017 being the fastest dairy brand online ( Facebook fan, engagement rate, email marketing, website visit)

Build a 5 years innovation pipeline for the region to be the number 1 dairy Brand by 2022.

Launch the first ever Dano  360 communication in Africa across 3 core markets (Nigeria, Senegal, Ghana)

Associate brand manager Homecare NWA (Morocco, Algeria)

Procter & Gamble Ltd, Dubai

July’14- Nov’14

Associate brand Manager Homecare MEA ( Nigeria, South Africa,)

Procter & Gamble Ltd, Dubai

Oct’12 –Jun’14

Brand Operation Manager Laundry, Femcare & New brand in development for West Africa (Nigeria,Senegal, Ghana, Cameroun, Ivory Coast)

Procter & Gamble LTD, Lagos, NIGERIA

Jan’12-Sept’12

Associate Brand Operation Baby care, Femcare & New brand in development for 4 markets (Senegal, Ghana, Cameroun, Ivory Coast : GWA markets

Procter & Gamble LTD, Lagos, NIGERIA

Jul’10-Dec’11

Associate Brand Operation Baby Care, Fem Care & Ariel for Senegal

Procter & Gamble LTD, Dakar, SENEGAL

Oct’09-Jul’10

management and financial mathematics degree (Postgraduate Masters degree)

Private business school of Management (I.S.M) (Dakar/Senegal)

2007 — 2008

statistics and econometrics (Postgraduate Masters degree)

Cheikh Anta Diop University (U.C.A.D) (Dakar/Senegal)

2007 — 2008

Mathematical, informatics and Finance
(Masters degree)

Gaston Berger University (Saint-Louis/Senegal)

2006 — 2007

Mathematics (degree)

PAUL SABATIER University (Toulouse-France )

2002 — 2004

Nominated part of 100 Most influential African women 2022

1^st African Female Managing Director Vlisco Ghana cluster in 60 years’ old

CEO of the year –Textiles industries

2023

1^st African Female Managing Director for Arla Foods

1^st person from Niger who climbed the Kilimanjaro mountain